Industry Statistics and Trends
Market size and recent performance (2015-2030)
Industry revenue has grown at a CAGR of 2.4 % over the past five years, to reach an estimated $62.8bn in 2025.
Trends and Insights
Shifts in online activity have enhanced revenue volatility
- Online insurance brokers have performed well in recent years due to the proliferation of Internet usage among the US public, as demonstrated by a rise in the percentage of business conducted online. However, shifts in online usage and insurance cycles have induced volatility for providers.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2025-2030)
Market size is projected to grow over the next five years.
Trends and Insights
Market saturation is likely to rise
- While demand for online insurance brokerage will continue to expand due to greater online activity, this trend is anticipated to slow. Most businesses and households already use the Internet for most tasks, so providers will gain some revenue from potentially connecting with the few customers who aren't active online, but it won't be much. Therefore, revenue is set to rise at a slower pace over the next five years compared to the previous period.
Biggest companies in the Online Insurance Brokers in the US
| Company | Market Share (%)
2025 | Revenue ($short_0)
2025 | Profit ($short_0)
2025 | Profit Margin (%)
2025 |
|---|
There are no companies that hold a large enough market share in the Online Insurance Brokers in the US industry for IBISWorld to include in this product.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Personal P&C insurance, Commercial P&C insurance and Health and life insurance. Personal P&C insurance is the largest segment of the Online Insurance Brokers in the US.
Trends and Insights
Property and casualty (P&C) insurance drives the industry
- P&C insurance safeguards businesses and consumers from financial losses due to mishaps, such as car accidents, defective products, professional misconduct and similar instances. This is the main form of insurance sold by online brokers, so this segment comprises more than 60.0% of revenue.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
This industry includes independent individuals and businesses that act as intermediaries between consumers and insurance carriers through online internet portals and websites. Providers earn commission income from insurance carriers and may earn fee income for providing value-added services. Revenue includes sales that are initiated and completed online.
What's included in this industry?
Property and casualty insurance policy brokerageHealth and medical insurance brokerageLife and accident insurance brokerageClaims adjustment helpTitle insurance brokerageAnnuity brokerageCompanies
Purchase this report to view all major companies in this industry.
Related Terms
INSURANCE BROKERCOMMISSIONDIRECTORS AND OFFICERS LIABILITY INSURANCEIndustry Code
NAICS 524210 - Online Insurance Brokers in the US
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Online insurance brokers face increased revenue volatility due to shifting consumer behaviors and market cycles. The pandemic spike in digital sales boosted revenue, but as e...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2015-2024) and forecast (2025-2030)
- Employees, including historical (2015-2024) and forecast (2025-2030)
- Businesses, including historical (2015-2024) and forecast (2025-2030)
- Profit, including historical (2015-2025)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Property and casualty (P&C) insurance is the industry's engine, making up more than 60.0% of providers' revenue. Commercial P&C has grown larger than personal P&C lately, tha...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2025
- Product innovation level
Charts
- Products & services segmentation in 2025
- Major market segmentation in 2025
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
The Southeast drives online insurance demand with a booming population and disaster risks. The region’s huge population, fueled by urban growth and retirees, means more busin...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each state
- Share of population compared to establishments in each region in 2025
Tables
- Number and share of establishments in each state in 2025
- Number and share of revenue each state accounts for in 2025
- Number and share of wages each state accounts for in 2025
- Number and share of employees in each state in 2025
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Broad networks heighten competition among online brokers. Key competitive factors in this industry include an extensive distribution network, more connections with underwrite...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2020-2025
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Online insurance brokers lack the presence of major firms due to low market share concentration. Diverse customer preferences and high internal competition keep consolidation...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2021 through 2025
- Major companies in the industry, including market share, revenue, profit and profit margin in 2025
Detailed analysis
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
NAIC helps unify and strengthen insurance regulation across the United States. By bringing together insurance regulators from every state and territory, the NAIC fosters coll...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2015-2030)
- Assistance historical data and forecast (2015-2030)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Online insurance brokers still spend a big chunk of their revenue on wages. Even in the digital age, these companies need skilled employees for customer care, tech support an...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
- Investment vs. share of economy
Data tables
- Industry Multiples (2018-2023)
- Industry Tax Structure (2018-2023)
- Income Statement (2018-2023)
- Balance Sheet (2018-2023)
- Liquidity Ratios (2018-2023)
- Coverage Ratios (2018-2023)
- Leverage Ratios (2018-2023)
- Operating Ratios (2018-2023)
- Cash Flow & Debt Service Ratios (2015-2030)
- Revenue per Employee (2015-2030)
- Revenue per Enterprise (2015-2030)
- Employees per Establishment (2015-2030)
- Employees per Enterprise (2015-2030)
- Average Wage (2015-2030)
- Wages/Revenue (2015-2030)
- Establishments per Enterprise (2015-2030)
- IVA/Revenue (2015-2030)
- Imports/Demand (2015-2030)
- Exports/Revenue (2015-2030)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2015-2030)
- IVA (2015-2030)
- Establishments (2015-2030)
- Enterprises (2015-2030)
- Employment (2015-2030)
- Exports (2015-2030)
- Imports (2015-2030)
- Wages (2015-2030)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Online Insurance Brokers industry in the United States in 2025?
The market size of the Online Insurance Brokers industry in the United States is $62.8bn in 2025.
How many businesses are there in the Online Insurance Brokers industry in the United States in 2025?
There are 118k businesses in the Online Insurance Brokers industry in the United States, which has grown at a CAGR of 1.8 % between 2020 and 2025.
How may import tariffs affect the Online Insurance Brokers industry in the United States?
The Online Insurance Brokers industry in the United States is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Online Insurance Brokers industry in the United States?
The Online Insurance Brokers industry in the United States is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Online Insurance Brokers industry in the United States grown or declined over the past 5 years?
The market size of the Online Insurance Brokers industry in the United States has been growing at a CAGR of 2.4 % between 2020 and 2025.
What is the forecast growth of the Online Insurance Brokers industry in the United States over the next 5 years?
Over the next five years, the Online Insurance Brokers industry in the United States is expected to grow.
What does the Online Insurance Brokers industry in the United States include?
Property and casualty insurance policy brokerage and Health and medical insurance brokerage are part of the Online Insurance Brokers industry in the United States.
How competitive is the Online Insurance Brokers industry in the United States?
The level of competition is high and increasing in the Online Insurance Brokers industry in the United States.
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Competitors
Complementors
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Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
- US Census Bureau
- US Bureau of Labor Statistics
- US International Trade Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
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